PENGEMBANGAN DIGITALISASI DAN INOVASI PRODUK UMKM OPAK SINGKONG DESA TAMAN SARI DUSUN SUMBER SARI 4

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the economy, especially in  creating  jobs  and  improving  people's  welfare in  the era of  globalization  and digitalization. Branding and innovation are the keys to success in launching and developing MSMEs, with strategic steps such as website creation, social media management, and logo design that reflects product identity. In addition, aspects of business legality and good financial management are essential to provide legal protection and ensure effective financial management. This service focuses on Cassava Opak MSMEs in Tamansari Village, which face challenges in financial management and digital marketing. This problem is addressed through observation and interview methods aimed at understanding the conditions of MSMEs directly. Based on the results of the service we have carried out, the results we have provided are the making of cash books, product branding, training on branding and innovation, digital financial management, and digitalization of MSMEs through the use of social media, websites, and other digital marketing strategies.