Inovasi Pemasaran Digital: Meningkatkan Daya Saing Produk UMKM di Desa Sukadana, Kabupaten Pesawaran

Abstract

This Community Service Activity (PKM) aims to empower the Sukadana Village community by increasing knowledge and skills in the economic and digital marketing aspects, especially for MSME actors. The method used in this PKM is divided into several stages, namely preparation and implementation. In the preparation stage, a team consisting of five speakers and two student facilitators is determined, workshop materials are prepared, and the time and location of the activity are determined. The implementation stage involves coordination with the Village Head and village officials, as well as communication with the community to determine the optimal time and number of participants. The workshop includes the delivery of material on basic economic principles and digital marketing strategies, followed by interactive discussions. Evaluation is carried out to measure the success of the program and identify areas of improvement, as well as to prepare a follow-up plan to ensure the application of sustainable knowledge. With this method, PKM is expected to provide real and sustainable benefits to the Sukadana Village community.