Transformasi Kewirausahaan Desa Ciamis dengan Dukungan E-commerce

Abstract

Community Service (PKM) Thematic Entrepreneurship in Ciamis Village, Gedong Tataan District, Pesawaran Regency, is an initiative that involves students and lecturers in developing local entrepreneurship. This activity lasted for two weeks with a focus on empowering Micro, Small and Medium Enterprises (MSMEs) to improve community welfare. The main problem identified is the low entrepreneurial potential among village communities, so motivation and guidance are needed to foster an entrepreneurial spirit. Through intensive assistance to potential entrepreneurs and outreach to PKK mothers and the general public, this activity aims to provide understanding and skills regarding entrepreneurship and e-commerce. One of the real results of this activity is the development of snack products, dry seblak, with more modern packaging and marketing strategies. The talk show on entrepreneurial empowerment succeeded in raising entrepreneurial awareness and spirit in both students and the community, preparing them to compete in the digital era.