PENINGKATAN DAYA SAING PRODUK MIE LOKAL MELALUI PENDEKATAN INOVATIF DI DESA BANJAR AGUNG

Abstract

It is hoped that PKM for students can be a new learning experience to increase knowledge, abilities and awareness of social life. MSMEs are business actors who operate in the business sector, which touches the interests of society. The implementation of PKM was carried out in Banjar Village, Tanjung Bintang District, South Lampung Regency. In Banjar Village there are several Micro, Small and Medium Enterprises (MSMEs/UMKM), one of which is MSME food especially noodles was made for eight years, needs different variant to attrach customers and digital marketing for safe MSME’s stabilation and hopefully can be leader fo others MSME in the village