TRANSFORMASI UMKM RUMAH KREATIF LEMATANG: INOVASI PRODUK DAN PEMASARAN MELALUI TEKNOLOGI INFORMASI DI TANJUNG BINTANG, LAMPUNG SELATAN

Abstract

It is hoped that PKM for students can be a new learning experience to increase knowledge, abilities and awareness of social life. MSMEs are business actors who operate in the business sector, which touches the interests of society. The implementation of PKM was carried out in Lematang Village, Tanjung Bintang District, South Lampung Regency. In Lematang Village there are several Micro, Small and Medium Enterprises (MSMEs/UMKM), one of which is the Lematang Berjaya Creative House MSME. Creative House MSMEs are MSMEs that operate in the field of handicrafts that utilize used goods (plastic waste) found around their environment.