P Pendampingan UMKM Rennow di Desa Pesawaran Indah dalam Penguatan Branding Produk

Abstract

The micro, small, and medium enterprises (MSMEs) in rural areas need support that can be provided by university in order to enhance their reputation and improve brand awereness. This kind of activity was done by  Group 16 of Community Service Practices or PKPM from IIB Darmajaya to UMKM Rennow Tepung Jagung in Desa Pesawaran Indah, Pesawaran Regency. This activity was held because UMKM Rennow faced the limitations including a shortage of skilled personnel in branding and marketing, such as create its logo design and promotional strategies, as well as a lack of proper business documentation. Therefore, this PKPM initiative in carry out activities to enhance the branding of UMKM Rennow’s products through three methods. The methods are namely awareness campaigns, training, and assistance in logo and promotional design, both on social media platforms and at physical business locations. In addition, this PKPM group also supported UMKM in obtaining the necessary business permits, such as Business Identification Number or NIB. As a result, this PKPM program has strengthened product branding and ensures the legal compliance of UMKM Rennow. So that both of UMKM owner and Desa Pesawaran Indah Government have experienced the benefits of increased marketing for MSME products.