P Pelatihan Copywriting yang SEO-Friendly Sebagai Peningkatan Digital Marketing Bagi UMKM Simuley

Authors

  • Trufi Murdiani1 Darmajaya Institute Informatics and Business
  • Soraya Asnusa Institut Informatika dan Bisnis Darmajaya
  • Ruth Rosiana Pasaribu Institut Informatika dan Bisnis Darmajaya

DOI:

https://doi.org/10.70900/jpkm.v1i1.14

Keywords:

Content, Marketing, Search Engine

Abstract

Digital promotion activity by SME is needed to gain its strengthened such as the use of digital content copywriting, captions and digital content articles that spreaded on digital platforms namely social medias, marketplaces and websites. The interested copywriting will build a positive branding image for its SME.

The optimizing efforts to help digital marketing for SME can be done by copywriting and captions which full of SEO criteria that are published on digital platforms because it appears on search engine results page like Google. This step increases the number of subscribres for SME products.

However, many SMEs in Lampung still not exist with this kind of digital marketing procedure. This is because of they do not have skill in making digital content copywriting, including SME Simuley that produce various snacks. This problem makes lecturers and students from Darmajaya Institute as well as lecturers from Prasetiya Mandiri Institute provided digital marketing training in the form of science and technology tranfer on writing the SEO-friendly copywriting for digital marketing content to support SME as partners. The method were training and mentoring partners in creating the content marketing that appear on Google.

Author Biography

Trufi Murdiani1, Darmajaya Institute Informatics and Business

This journal is a journal that covers all areas of community service activities carried out by lecturers and students within the scope of the university. This journal will be published twice a year, in January and July. Contributions from all the academic community are our pride as journal managers.Every manuscript submitted to JEA is independently reviewed by at least two reviewers in the form of "double-blind review". Decision for publication, amendment, or rejection is based upon their reports/recommendation. In certain cases, the editor may submit an article for review to another, third reviewer before making a decision, if necessary. This journal published by CV Danisa Publisher

 

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Published

2023-09-01

How to Cite

Trufi Murdiani1, Soraya Asnusa, & Ruth Rosiana Pasaribu. (2023). P Pelatihan Copywriting yang SEO-Friendly Sebagai Peningkatan Digital Marketing Bagi UMKM Simuley. Jurnal Pengabdian Kepada Masyarakat, 1(1), 1–8. https://doi.org/10.70900/jpkm.v1i1.14

Issue

Vol. 1 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1

Section

Articles