The DIGITALISASI UMKM DI DESA BELAMBANGAN, KECAMATAN PENENGAHAN, KABUPATEN LAMPUNG SELATAN

DIGITALISASI UMKM DI DESA BELAMBANGAN, KECAMATAN PENENGAHAN, KABUPATEN LAMPUNG SELATAN

Abstract

The Community Service program was conducted in Belambangan Village, Penengahan District, South Lampung Regency, with Ensa Gorden, an MSME partner. The goal of this program was to assist MSMEs in transforming their marketing from traditional to digital, as well as improving the effectiveness of their business management. The main challenges faced by partners included not having a website, business social media accounts (Instagram, TikTok), and not implementing an attractive digital marketing strategy and digital financial records. The implementation method was carried out through visits, presentations, mentoring, and direct training related to digital marketing and simple financial management. The results of the program showed that Ensa Gorden MSMEs now have a profile website, Instagram and TikTok accounts, and an Excel-based financial recording system to monitor business income, expenses, and turnover. Through this activity, MSMEs were able to increase product visibility, expand market reach, and improve business management so they are better prepared to face competition in the digital era.