PERMATASARI, I.; WAHAB, Z. .; NAZARUDDIN, A. Peran Ekuitas Merek pada Keputusan Pembelian Konsumen Produk J.Co Donuts & Coffee. Jurnal Educatio Amerta, [S. l.], v. 1, n. 1, p. 50–59, 2022. DOI: 10.70900/jea.v1i1.11. Disponível em: https://journal.danisapublisher.id/index.php/JEA/article/view/11. Acesso em: 27 oct. 2026.