Faktor Pendorong Konsumen Menggunakan Layanan Non Tunai

Abstract

This study aims to determine what factors influence consumer decisions in using OVO payments services as non-cash payments in Indonesia. This study uses a quantitative research type. Sampling in this study uses the Z Score formula. With the sampling technique in this study as many as 100 respondents using the Non Probability Sampling Technique. The analytical method used in this research is quantitative method using Cochran Q test analysis. The research data was processed using Microsoft Excel and SPSS 20 software. This data was tested using the Cochran Q Test using 10 factors, namely Ease, Discounts, Service Features, Security, Trends, Appearance, Promotions, Social Influence, Relationships, Trust. The results of this study after conducting the Cochran Q Test 7 times using these 10 factors, there are 4 factors which indicate that there are 4 factors that determine the decision to use OVO payments as non-cash payments in Indonesia, namely the convenience, trend, security and relations factors.