EVALUASI PENGGUNAAN SHOPEE PAYLATER: REVISI TECHNOLOGY ACCEPTANCE MODEL
DOI:
https://doi.org/10.70900/jea.v3i1.75Keywords:
Financial Technology, Shopee PayLater, Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, E-commerceAbstract
This study analyzes user interest in the Shopee PayLater feature by The development of financial technology (Fintech) has brought significant changes in the modern transaction system. One of the increasingly popular features in e-commerce is the PayLater service, which allows consumers to make purchases with limited credit. This study aims to evaluate the use of Shopee PayLater using the Technology Acceptance Model (TAM) approach, especially the variables perceived usefulness and perceived ease of use.
The research data was collected from 10 Accounting students who had completed the Financial Statement Analysis and Portfolio Theory courses from various campuses in Bandar Lampung, including the Darmajaya Informatics and Business Institute. These students were invited to participate in a role-playing simulation as investors to observe the decisions they made while using the Shopee PayLater feature.
The results of the study show that perceived usefulness and perceived ease of use have a significant effect on the acceptance and use of Shopee PayLater. This finding indicates that the ease and usefulness perceived by users play an important role in increasing the adoption of new technologies in digital transactions. This study provides valuable insights for e-commerce developers and Fintech service providers in designing more user-friendly and beneficial features for consumers.
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