Manajemen Pengelolaan Parawisata Way Belerang Kabupaten Lampung Selatan

Abstract

Tourism management is pivotal in extending the duration of tourists' stays and maximizing their expenditures in tourism destinations. Prolonged tourist presence enhances spending, stimulating various service sectors such as transportation, entertainment, accommodation, and other related services. Effective management of tourism resources is essential for economic development and sustainability.

This study focuses on the Way Belerang Hot Springs in South Lampung Regency, a significant tourism asset managed by the local government. Despite its potential, the current management practices at Way Belerang have not fully realized its prospects due to deficiencies in infrastructure and support facilities. The research identifies the need for strategic interventions to enhance the effectiveness and professionalism of tourism management.

Community participation is crucial for the sustainability of tourism initiatives. However, only 30% of the local community is currently involved in managing Way Belerang. This study highlights the importance of broader community engagement and the development of additional amenities to improve the tourist experience. Proposed improvements include the implementation of an online ticketing system and the addition of facilities such as children's pools, flying fox, massage rooms, health clinics, souvenir shops, glamping areas, camping grounds, and facilities for the elderly and disabled.

The aim of this study is to explore the current state of tourism management at Way Belerang Hot Springs and propose strategies to enhance its effectiveness. By identifying key factors that influence tourism management and the role of various stakeholders, the study seeks to contribute to the development of a sustainable tourism management model that can be replicated in other regions with similar potentials.