KINERJA PEGAWAI PTPN VII LAMPUNG DALAM PROGRAM CORPORATE SOCIAL RESPONSIBILITY

Abstract

This study examines the performance of workers participating in implementing the Corporate Social Responsibility (CSR) program of PTPN VII Lampung, with a focus on the human resources viewpoint. The goal is to build a better understanding of how employees contribute to the achievement of the company's purpose. This study employs explanatory research, specifically examining the correlation between many variables that might elucidate the hypothesis under investigation. The analytical model employs multiple linear regression along with many traditional assumption checks for data processing using SPSS 20. This study demonstrates that the Training regression equation has a coefficient of 0.149, indicating that the Training variable has a 14.9 percent impact on the Employee Performance variable. Enhance the corporate brand reputation. The regression equation indicates that the Responsibility variable has a coefficient of 0.383, suggesting that it has a significant impact on the Employee Performance variable. This implies that the Responsibility variable accounts for 38.0 percent of the variation in the Employee Performance variable. Based on the study of the findings and facts presented above, the following are several Recommendations provided by researchers PT Perkebunan Nusantara VII Lampung Primary Business Unit Office is advised to enhance the quality of work design in the office. This will ensure that employees adhere to the established work methods and align their efforts with the goals and targets to be accomplished