Analisis Implementasi Transformasi Digital dalam Meningkatkan Kinerja Organisasi Berbasis Sistem Informasi

Abstract

Digital transformation is a crucial factor in increasing the effectiveness and competitiveness of organizations and businesses in the technology-driven economy. This study aims to analyze the impact of implementing digital transformation on improving the performance of organizations/MSMEs through a data-driven approach. The research method used was a quantitative approach, with data collection techniques using questionnaires distributed to respondents relevant to the research object. Data analysis was conducted using descriptive analysis, classical assumption testing, multiple linear regression analysis, and hypothesis testing.

The results indicate that digital transformation variables have a positive and significant impact on improving organizational performance. Furthermore, supporting factors such as the utilization of information technology, human resource competency, and digital system integration also strengthen the effectiveness of digital transformation implementation. The findings of this study are expected to serve as a reference for organizations and businesses in optimizing the use of digital technology to improve performance and competitiveness sustainably.